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Your website says a lot about your business, and quite rightly so. Most customers now turn to a business’ online presence to choose the right provider for them. However, a good website isn’t just about design.

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CONTENT MARKETING

Spectrum tech content marketing services will assist you to improve website traffic from your online marketing channels. It will assist you to take people from other online channels to your website. These are the marketing channels maybe social media, search engines, or email marketing efforts. Our content writers will provide appropriate content to interest your audience, build faith, and impact their purchasing decisions. Spectrum tech services of content marketing cover strategy development, content writing, editing, and publishing to your website.

Ready to Grow Your Business?

We are ready to help. Call us today or get a free quote customized for you and your business.

11 Steps to Create a Content Marketing Strategy to Grow Your Business

1. Set Your Mission and Your Goals

A good starting point for your content strategy plan is to set out a content marketing mission statement. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track.

2. Establish Your KPIs

The best way to achieve goals is to make them specific and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy.

The KPIs will help you know when you have achieved your goals by providing milestones you can check off. They’ll include what you plan to achieve in terms of revenue, sales, traffic, SEO, traffic and different aspects of digital marketing like email marketing and social media metrics.

3. Know Your Audience

As mentioned earlier, for a successful content marketing strategy, you’ll need to be clear about who your audience is so you can create the right content to reach them. There are three actions you need to take.

Collect Demographic Data

The first step is to collect demographics on your visitors, email subscribers, and social media followers.

4. Assess Your Current Position

Many businesses already have content out there. This will include content that’s on your blog, as well as social media content, podcasts, videos, and so on.

That’s why the next step is to figure out whether that content is helping you to meet your goals.

5. Figure Out the Best Content Channels

As you work through this process, you’ll start to get a sense of where your audience is hanging out, and where you already have a successful online presence. It’s best to focus on what’s working and expand from there, rather than try to do everything at once.

But to be absolutely sure, you’ll need to take another look web analytics. When you’re in Google Analytics, go to Acquisition » Social » Overview to see the main social networks where your content is being shared. For example, in our screenshot, most of the social activity takes place on YouTube.

6. Decide on Content Types

Next, think about the types of content you need to create. There are some content types that every content marketing strategy will include.

Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts).

So blog posts are an essential part of your content marketing mix, and they still deliver strong results. Ideally, your blog posts will be actionable, valuable, and shareable, and may include a range of article types.

7. Identify and Allocate Resources

Now that you know what type of content you’re planning to create, who it’s for, and where you’re planning to share it, it’s important to make sure you have everything you need to deliver on your content marketing strategy. That involves answering questions like:

Who’s in charge of producing and maintaining content? What human, physical or digital tools and resources do you need to create the content? What will your publishing workflow look like, including content scheduling?

8. Create a Content Calendar

As part of your content strategy, you’ll need to know exactly when you want to publish your content on each of the platforms you want to use.

Lack of planning is a key content marketing mistake, so it’s essential to use a content calendar to get all your content scheduled. There are several ways to do this.

For example, you can use Google Calendar and simply put the due dates for each piece of content there. That works pretty well, especially if you’re not publishing a lot of content.

9. Create Content

As you’ve seen, there’s a lot of prep work in your content marketing strategy before you actually create a piece of content. But now it’s time to do just that. We’re going to use a blog post as our example, but these tips will work for almost any type of content creation.

With the research you’ve already done, you’ll have an idea of what type of blog post to create. For example, we know that list posts and how-tos are popular with our readers.

WHY PREFER CONTENT MARKETING ?

Content is king. Through crafting appealing, relevant content that goes to the heart of your readers, you win confidence from your audience. Research shows that the more content your audience uses, the more likely they are to buy from you. Content marketing is more affordable and more powerful than conventional forms of advertisement. It is also shown to impact conversions. Our content marketing assistance will help you write content that will drive results and enhance your entire online marketing presence. Here are a few more ideas about why you should spend in content marketing:

Get A Free Website Content Sample Today!

To prove our research’s value, send us your email and we will provide you with a previous website content report sample we completed for another client, for FREE!

SERVICES OF CONTENT MARKETING

AUDIT OF CONTENT MARKETING

Assess the reverence, resonance, and reaction of your content garners; identify opportunities in your current content plan and use those as a baseline to build upon.

THE STRATEGY OF CONTENT MARKETING

Artfully and thoughtfully connect marketing purposes, viewers’ demographics, and Seach Engine Optimization data to create a content strategy that fits your business and, most importantly, your readers.

PLANNING OF CONTENT MARKETING

What do you want your audience’s journey to look like? We tailor content strategies to your customer and their requirements.

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Reliable content brings tremendous value to the audience – let us put our creative brains to work for your brand and create a precise mix of wit and food for thought leadership.

GIANT MARKETERS

Ready to take your business to the next level?

Giant Marketers want to help you with your next big project. We are a leading agency with a proven track record in the industry, with affordable SEO services for small businesses and a passion for new clients and experiences. Have a project in mind? Contact us today and we can get started right away!

TESTIMONIAL

What Clients say

Our many clients become our biggest ambassadors. See what they have said about our past work and how we did it:

Pricing

Checkout Our Price Plan

Although we’re giving you the top-notch, world-class keyword research, we understand you may have a budget to meet. Therefore, we keep our keyword research service affordable for you with different packages. Here are the pricing plans, choose the one that fits your needs:

GM Basic

$

99

One Time Payment

GM Advance

$

149

One Time Payment

GM Premium

GM Basic

$

199

One Time Payment

FAQ

Most Popular Questions

Here are the most common questions we receive from clients about our keyword research answered for you:
Yes, providing geo targeted content within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted content within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted content within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted content within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted keywords within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted keywords within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted keywords within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.
Yes, providing geo targeted keywords within our research is part of our service offering. If you have such requirements, please let us know as we begin our work through live chat or our contact form.

Our Loyal Customers

What Our Talented Content Marketing Team Can Do

The key to having a successful website is the content. That includes not only the web content writing but how the pages are put together. We get the right voice, approachability, formatting, images…and don’t forget search engine optimization!

Our Blogs

We Leave Lasting Impressions

Providing our robust package of Web Content service offerings is not our only concern, we also love to share our knowledge! From the latest news in digital marketing to killer Web Contebnt tips to help clients and visitors alike, our blog is updated periodically with intriguing new content for you to read.

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