We have discussed the importance of having superior content for your online platforms. You have taken this to heart, and have poured some serious effort into building that high-quality content, and adding to it regularly. But you aren’t seeing any new traffic at your website. What gives?
There could be a host of factors contributing – or, rather, not contributing – to your site seeing lots of traffic. Let’s take a deeper dive into what you can do to ensure your site has many, and regular, visitors.
Use the best key words – but not THOSE key words – If you have put forth any effort into intentionally using certain words so that Search Engine Optimization (SEO) is at its highest. With just a little bit of searching, you can quickly amass a slew of “key words” that SEOs will latch onto and send your site right to the top of the Google Analytics report, right? Not necessarily. Over at reliablesoft.net they discuss using long-tail keywords instead of high-competition keywords. From the article, long tail keywords are 3+ word terms that narrow down the focus of the search results and bring up more specific results. They’re also often lower difficulty and lower volume.
We could spend a ton of time exploring the world of keywords, but for now we’ll just say that you definitely need to do a little more than using popular words and catch-phrases to make your website and content stand out. Also, SEO content writing or using an SEO content writing service can make your content more visible to the search engines.
Make your site easy to use – You are most likely aware that the desktop PC is nowhere near the only device used to visit websites nowadays. Your site needs to be easy to access and view on PCs, laptops, the latest smartphones and the older, smaller smartphones. Also, ensure that your site is technically optimized. If a page takes 30 seconds to load, no one is going to wait around; they’ll be long gone and spending time on other sites. The page structure, plug-ins and images need to load fast or you will lose visitors very quickly.
Make your site well-known – “Organic traffic” is a term for someone visiting your site after finding it on a search engine. That will come with the SEO and key words discussed above. There is also “direct traffic” where someone types your web address into the browser, and referral traffic, where someone publishes a link to your site in their own website or social media. The better-known you are, the better your chances of getting direct and referral traffic. Listing your site in a business directory, such as Google My Business, is a good place to start. If all you have is a website, adding social media accounts for your business can help promote your site, especially if your social media posts have links to your site. You can also use good old fashioned advertising, placing ads in places like Google Ads.
Use your blog – One option is guest-blogging. This can go two ways. You can guest-blog on other sites, and invite others to guest-blog on your site. It can be a great 2-way street that helps both parties increase traffic to their respective sites. Proceed with caution on this one. You and guest-bloggers need to be vigilant about not posting “spammy” content. Google is making a concerted effort to crack down on spam and low-quality guest-blogging, so ensure the content is high-quality so no one gets in trouble with The Big G. You can also reach out to leaders of your industry and ask to interview them. Then, post the interview on your blog. The interviewee is likely to share the interview on his/her platforms as well, which should lead to more traffic to your site. Another option is to hire a blog writer or use blog writing services to build up your blog.
Post on LinkedIn – No, LinkedIn is not just a job search site anymore. Although it still feels a little out of place to lump LinkedIn as “social media” with Facebook, Instagram and Twitter because it really is more business-focused, it is, in fact, the world’s largest professional social network. It has transformed from a mere job board to a robust publishing platform. Put some of your excellent content there on a regular basis. If you have at least a modest following, posting content on LinkedIn will help build a bigger following.
Use other marketing tools – Yes, content marketing is all the rage. You can have success with other forms of marketing as well. Email marketing can be effective if it is specific, and if you aren’t constantly bombarding people with an avalanche of emails. A gentle reminder to current customers about a new product or service now and then can also result in some successful word-of-mouth marketing. Some companies are still seeing some success with direct mail marketing, although that avenue takes extra time and money to execute.
Build a great community – This is another 2-way street. People love to share their opinions and speak their minds. Make sure your site has a good commenting setup – Disqus and Facebook Comments are good platforms – and be responsive to those that chime in. Of course, you will want to have a basic standard of decorum. Also, provide your own contributions to other blogs and sites in your industry. This is a way to get your name out there and give you a voice of authority. Make sure the relevance and quality are there, just like the guest-blogging. This should drive traffic to your site after viewers of other sites see you pithy and timely insights. Interact with people on your business’s social media channels. Don’t just use them as a broadcast forum; interact with the users who comment and ask questions. Further, don’t overlook the power of the face-to-face connection. There are probably at least a few major conferences within your industry. Attend them, and offer to be a presenter if possible.
It can seem like a big, lonely world with an infinite number of websites out there. But with the right amount of work, you can make your site hum with traffic, and your business will grow.